The trouble with Starbursts is that they’re not at all shaped like stars. They should be called Squarebursts, or Flattenedcubebursts. Why on earth would you make a product, a candy no less, with the word “star” in it and not shape it like a star?
It’s a mystery to me. Recently I came across the term “heartburst” in a context that had absolutely nothing to do with candy. Maybe I should make a fruity/chewy sweet, call it a “Heartburst,” and make it ovular.